Category Archives: channel4

Jamie broke my dinner

Oh, bless my poor liberal Guardian reading bleeding heart… Much as I approve of Jamie Oliver’s campaign to improve the lot of our domestic chickens I rather wish it didn’t mean that the supermarkets weren’t permanently sold out of the RSPCA approved chicken that we’ve been buying for the last few years.

Which, I guess, is a lesson in two things – being careful what you wish for and the power of television. Still, it does really gall that we’ve ended up having to buy exactly the chicken we’ve been avoiding for years because of the surge in popularity. Someone somewhere missed a trick – it’s not like Channel 4 haven’t been able to warn producers about the campaigns long in advance and, as Hugh and Jamie have been so eagerly telling us, it only takes 6 weeks to grow a chicken…

I’m not the only one to have noticed, either..