Archive for the ‘brand’ Category

Method in their madness

Posted at 9:33am on Wednesday, July 11th, 2007

Apparently there actually is a reason why things are named the way they are at IKEA.

Bookcases are named after occupations, so you will find names like Bonde (peasant or farmer), Amiral (admiral), Kampe (fighter), and Styrman (helmsman).

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