I think they want us to think that this, like the Obama compaign before it, will be an Internet election. Where smart people use the power of social media to get across the real messages of the election, empowering democracy and “getting the right result”.
What we’ve seen however, is the denizens of the Internet take the piss out of everyone and both the main competitors make a complete hash of it (most recently). Today’s example has to be the meta tags on www.number10.gov.uk:
<meta name="keywords" content="budget 2010,health,jobs and growth,life sciences,football,ada lovelace day,sarah brown, women,thameslink,trains,budget cabinet,israel,ssrb statement,piercing,tattoos,small businesses, trade credit insurance scheme,armed forces,idenity" />
Please, explain… tattoos? piercing? Ada Lovelace Day? Idenity?