Today’s to do list:
- Buy To Do Tattoo
- Write on hand
- Wash hand
- Make snarky remark about websites that don’t work in Firefox on Linux (just think how many users they must be losing!)
Just read with some surprise an article over at the media Guardian – Report raises fears that DAB may be the next Betamax.
“The DAB platform of 2008, particularly in London, is already starting to resemble the AM platform of 1998, suggesting that DAB might have already been written off by the sector as a means to reach the ‘mass market’ audiences that national advertisers desire from the medium”
I have one question…. If DAB is Betamax, what is VHS?
Um. Cra-zy Hor-ses! waaaaah, waaaaaah!
Linky for those without embedding
You learn something new every day, and today’s learnin’ is…
More mp3s. We’ve been wandering down the French electro route in the office for a while now; Kitsune, Digitalism, Simian Mobile Disco, Justice, that kind of thing. We’ve also been rather enjoying the Fabric/FabricLive series. To find Justice’s rejected Fabric Mix linked to from MeFi was, as you can imagine, a bit of a bonus. (Although you can see why it was rejected, to be fair – it isn’t traditional Fabric fare).
I have, for some time, been absolutely appalled by people spouting ‘digital native’ concepts in meetings when talking about the under twenties. The idea that “they think differently, act differently, are completely native” to the Internet when we oldies are not is often so entrenched that I have been accused (and I quote) of “designing applications for yourself, a white mid-thirties man” and “losing touch with my users”.
Apparently someone who has completely forgotten what it was like to be young is able to tell me that I have lost touch. Pah! I spit on their nonsense and go back to user centred design and thorough user testing against my target demographic and let them wallow in their contrived stupidity.
Anyway. JISC has just published a report (PDF) that rather supports common sense. (Summary from Ars Technica). Nice to have people who actually should be researching and commenting on this sort of thing come out with something we can refer to (and hopefully use to shut these digital native theorists up).
As an aside, I was in a meeting with Matt Locke (ex of BBC Innovation, now at Channel4) when someone started spouting this crap again. His use of Tom Wolfe’s Kandy-kolored Tangerine-flake Streamlined Baby as an example of exactly how one generation feels about the one following it was, I thought, particularly apt. And it reminded of a good book, too.