Doug and I have been muttering for some time about Amazon’s new approach. It seems to make a lot of sense that “user’s search on price, we’re never going to be the cheapest, so let’s take a cut of everything and host other shops”. But, what it does do is dramatically reduce the quality of your service. Recently I’ve found it impossible to filter out the third party crap that’s filling up Amazon’s ‘shelves’, and have a had a number of unpleasant (and unfulfilled) shopping experiences.

Welcome, then, iSearchBetter (unfortunately only American at the moment) that does exactly what I want (a bit like GMBMG), in that is searches Amazon and filters out the crap. Nice. We need a UK one.