Nativity towels
Posted at 5:20pm on Tuesday, December 14th, 2004Company doing badly? Desperate for positive (or should that be any?) PR? Why not do like Sainsbury’s and get your press department on to something like this cutesy little number?
Sales of tea towels are booming as parents use them as headdresses for their children in primary school Nativity plays, Sainsbury’s supermarket said Monday.
So great is the demand — known in the trade as the Bethlehem Boost — that Sainsbury’s has ordered extra supplies.
