A new Forrester Research brief is recommending the use of RFID throughout the food chain to allow food producers to comply with the forthcoming EU food traceability regulations. To quote:
To achieve multistep, forward-and-backward food traceability, Forrester advises firms to turn to vendors that offer RFID tags to link unprocessed agricultural products to retail-environment-ready consumer products.
Essentially the law, which becomes effective in January 2005, means that any product hitting the shelves of an EU member state must be traceable back to source. This is going to be a major headache for all concerned – whether RFID technology and more importantly RFID products will be ready in time is another question.