AdBusters have (like many others) had a long running vendetta against Nike for their use of sweatshops in producing their trainers (sneakers, whatever). After a few years of planning and with a whole lot of chutzpah they’ve decided to launch their own sneakers as a direct response to Nike. As they say, “rethink the cool.”
Problem with this is that you never really can tell who uses a sweatshop and who doesn’t. Almost all ‘brand’ clothing is produced in South East Asian sweatshops nowadays… Even Marks and Spencer have had their problems… If you haven’t already read Naomi Klein’s No Logo to find out more.