It appears people have actually been registering the names at What Brand Are You as real company names… Of course, those company owners contacted claim to have never heard of the site. On a similar note – the company I work for had to change name 5 years ago (there being 27 companies called Infocom or similar in the UK alone)… It took us two years to choose a new one and along the way a brand consultant was paid handsomely for such gems as, among others, Factory for Big Ideas (or FBI for short). Nice. Following his rather farcical – if thankfully brief – tenure we wrote our own name generator – my favourite from that was Big Hamster Factory. I’m still convinced there’s a business in there somewhere.