Tesco announce a real pilot of RFID technology
Posted at 4:20am on Tuesday, September 16th, 2003I think the introductory paragraph says it all. It could be nigh on impossible to introduce location aware technology into a consumer environment with this sort of press coverage:
http://news.bbc.co.uk/1/hi/england/berkshire/3110650.stm
To some, it is the first step towards an Orwellian nightmare of personality-profiling and Big Brother-style monitoring. To others, it is simply the most efficient way of doing business.
